Work with someone who has also built his own businesses.

I co-founded Meet My Art and Crowd Factory. That experience shapes my work: understanding your business, designing the solution and putting it into use.

Explore my background
Two ways of working

Support an existing system or build a new one.

Project support

I help you improve your existing website or tools: diagnosis, priorities, supplier coordination and ongoing improvements.

Scoping and assessment · Functional project management · Supplier coordination · Continuous improvement

Design and delivery

I design and build your website or application, from our first conversation to launch.

Architecture and journeys · UX/UI · Development and integration · Launch

Expertise

Three areas I combine to suit your project.

Websites and customer journeys

I structure messages, stages and interactions so visitors understand the offer and move forward easily.

Custom business tools

I analyse rules, roles and errors before designing an internal tool or improving an existing system.

Automation and AI

I design and integrate AI systems around your business processes, with clearly defined rules, data and checkpoints.

My work
Frequently asked questions

Before starting an assignment

Do I need a specification first?

No. An assessment can help clarify the problem, users, constraints and scope before building.

Do you work on existing systems?

Yes. An assignment can begin with an audit of a website, journey or tool already in production, without requiring a complete rebuild.

Who delivers and leads the assignment?

Guillermo is your single contact and takes responsibility for the project. Specialists may contribute to a clearly identified need.

How is the budget set?

The quote reflects the scope, risks and responsibilities. Our first conversation checks the fit before any proposal.

Your project

Have a project or a problem to solve?

Tell me about your situation. We can improve what you have or build a new solution.